What Is Keyword In SEO? Complete Guide

What is Keyword in SEO? Are you a business or website owner? Are you a Digital Marketer or Content Creator? If yes, then surely you would like more and more people to visit your website and more and more people to read your content, so that your products and services are unnoticed. And the easiest way to achieve this is through SEO keywords, that is, a keyword that your potential customers or readers search on Google, and with those SEO keywords, you create the content of your website.

Why is Keyword Research Important For SEO?

Keyword Research is important because it provides important information to grow your business online. Keyword research tells you what words people are actively searching for on research engines. How much is the competition on those keywords, how much are their organic searches and how much they help you in increasing your ranking in SERPs.

Now the question arises that, after all, how to choose this keyword, then for this you first need to understand SEO friendly keywords, their types and their diversity.

Let us now go ahead and understand a little what is SEO friendly keyword, and also why keyword research is so important, let us know it a little more deeply. Let us also understand in detail how you can choose the right words and phrases for SEO optimization of your site.

What Is Keyword In SEO ?

In the definition of search engine, keywords are words or phrases that people use to find something online by a search engine. These are also called “search questions”.

A keyword also defines the nature and themes of the content on any webpage. An SEO Keyword has an important role in search engine optimization. An SEO keyword is also a factor for the SERPs of your pages.

The more relevant your keywords are to search engine queries, the more likely your site’s content will be found. For a good SEO, you should always use SEO keywords so that the keywords people use while searching on Google are relevant to the keywords used in your content so that your pages come up on search engine results.

According to the popular SEO tool Yoast‘, “If you use a wrong keyword, you will never get the visitors you want for your site or the visitors you need, because you have created The text entered does not match the search terms of your potential audience. But if you use the words people are searching for, you can make it possible for your site to garner visitors.

You should tailor your keywords according to what your audience is looking for. Therefore, choosing the right keywords is so important otherwise your campaign will end with the wrong audience.

How Many Types Of Keywords Are There?

What Is Keyword In SEO

In fact, the type of keywords you want to use for your content marketing depends largely on what kind of traffic you want to invite to your site. Because as your keywords get longer, the search volume also decreases accordingly. However, conversion rates are mostly high on long tail keywords only. Let us understand this in a little more detail further.

Types Of Keywords

Typically, there are three types of keywords that are described according to their length

Short-Tail Keywords
Mid-Tail Keywords
Long-Tail Keywords

Short-Tail Keywords

Short Tail Keywords are those keywords whose length is between one to two words.

The search volume of these keywords is high, and the competition on them is also high. However, these keywords have low conversion rates because these keywords are not targeted keywords.

It is difficult to rank a page with a short-tail keyword. Therefore, it is better to skip these keywords until your site is well established and search engine optimized online.

Mid Tail Keywords

A mid tail keyword is between three to four words in length which includes the keyword extension or related keywords along with the head or seed keywords.

The search volume of these keywords is moderate. The competition on these is also moderate on average and the conversion rates are also moderate. It is good to use Mid Tail Keywords to rank a webpage on search engines.

Long Tail Keywords

A Long Tail Keyword is a combination of five or more words.

The search volume of these keywords is low on average and the competition on them is also low. But their conversion rate is comparatively higher because they match to a great extent with the relevance of the searchers.

These types of keywords are the best option for a new website. Apart from this, it is good to choose Long Tail Keywords to drive more traffic to the website and improve SEO faster. Because big companies often give them less importance. Those companies mostly work on short tail and mid tail keywords for their content.

How Are Keywords Related To SEO?

As I told you, SEO keywords are those keywords and phrases in the content of your webpage, through which people can easily find your pages on search engines. A well-optimized webpage is one that contains keywords or search terms that people search for on search engines. An SEO Keyword plays an important role for the SEO of your site, because keywords are one of the main elements of SEO.

In such a situation, it is important for you to know that, how people find the information you give on search engines, so that according to them, you can include those keywords or search terms on your content so that it is easy to find you and Get to your pages instead of going to many other pages. Applying SEO keywords helps your site rank above your competitors.

This is the reason, for the search engine optimization of any website, the first and most important step is to prepare a list of the right keywords. Keywords and SEO play an important role in a good search marketing campaign. Keywords are more important than all your other SEO efforts, because a right keyword ensures how relevant and effective the SEO keywords are to your audience.

How To Find The Best Keywords For SEO?

Indeed, establishing the right SEO keywords is a selective process as it involves both choice and error. That’s why you need to understand its basics first. You always need to find the keywords that customers are looking for and that help you rank in the SERPs (search engine results page).

While doing an SEO keyword research, most beginner content creators often make some mistakes:

such as,

  • Don’t bother to update and expand your SEO keyword list.
  • Targeting such keywords which are very popular, means more competition.


Actually, as a content creator, you need to be constantly updated for SEO keyword research. Old keywords need to be re-evaluated from time to time, and deal with high-volume, competitive keywords. You always need to work with long-tail keywords so that you can reach those visits that really need your content.

Diversity is an important word in the world of SEO keywords. I have a suggestion for you that, always try to diversify your content. Because if you want to stand out with your competitors on all the same keywords, then you have to diversify your content.

For this, you not only need to try new keyword research tools, but you also need to use your research base. There is a need to keep an eye on who is using your keywords and how you can differentiate yourself from others. You always need to provide excellent content that correctly answers the questions asked by your potential customers to attract them to you.

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